Studies show that the #1 cause of wrinkles is overexposure to the sun. And they’re not just talking about California beach bunnies, either – this includes incidental sun exposure, which you are exposed to when you walk outside to your car during the day, or when you sit near a window. This exposure adds up, ladies! Minimize incidental sun damage to your skin by wearing sun and UV protection every day, rain or shine. It’s the best thing you can do for yourself in the fight against skin damage.